In economics I had learnt about "never ending human wants".
But after entering the advertising sector, I have realized the main reason
behind these “never ending human wants” is “the endless human expectations and
desires”. These rising expectations and booming human desires sparks up the
Human wants. And we advertisers spark the human expectations in order to
convert it into wants and desires, to boost up the sales of the various
products.
Understood anything?? No.. ok in simple words…
Our endless expectations make us want or expect more and
more from one particular thing which we own or possess.
That is the reason why MOBILE INDUSTRY took such a great
evolutional leap in just 2 decades.
First it was just a phone which was mobile. But now it’s a
radio, music system, computer, tool to send or receive wireless massages or
e-mails, web browsers, and lots more.
At every stage of human expectation, the mobile was evolved
to satisfy our needs.
It’s not just in the case of Mobile. We tend to expect more
and endlessly from people and relations too.
Now for instance;
First I just needed a maid to wash my utensils and keep
house neat and tidy.
My previous maid was nice in her work, particular in time
but very bad in attitude.
It is sort of a trend in Mumbai (God only knows when it all
started) that the maids act like they are the special and rear species only alive.
And the attitude they carry.. Ohh.. my.. Ghod!!!
On the very first day when I went to instruct her she in
turn instructed me saying “Deko Madam! kit-kit nahi mangtay”.
And atlas I was introduced to “the attitude”. Yes, I did.
As it is difficult to find maids in Mumbai, I used the “let
it go” policy to make things work between us and made a point that our
attitudes won’t crash.
Actually, my basic motive for appointing her was satisfied
that she use to keep the house clean but the only thing went wrong was “my
expectations” towards her. I expected from her to clean the house as per my
accord. Obviously it’s my house I know the best where things have to be kept
and how they have to be place. And more than that I expected at list tiny
little politeness, respect from her.
But the day came, she
crossed over the limits of my patients and I showed her what the attitude is;
The reason was simple.
I had always
requested her not to use the Kitchen napkins to clean the kitchen platform.
Then I started reminding her not to do so. Later on I started ordering her what
she was supposed to do.But it was as if she was continuously turning a deaf ear
towards me or sometimes blind eye towards me. And at last the day arrived, when
I warned (or you can say I yelled at her) saying “Pleeeaassseee, let me know,
have you decided not to obey a single word I tell you? Or should I look for
options instead of you”
And alas that she left.
After the nightmare of two days, I found another maid. I was
so relieved that I dint even bargained with her. On her face I offer her a
salary of 1000 (similar to that of my previous maid) moreover I was in an awful
hurry to reach office so I dint even mentioned to her about the type of work
she was suppose to do.
The whole week went smoothly. The new maid is very
particular and tidy about her chores. The entire week I was in the state of
Euphoria. But, my expectations grew with her perfections; Perfection about her
arrival times. As discussed she was suppose to come by 7:00 am but she arrives
randomly often, sometimes at 7:15 / 7:30 / 7: 40 or even sometimes at 8:00 or
8:15. And this is obviously unexpected for me. But now I’m compromising; compromising
not only with the new maid, but also with my other endless expectations, which have
trapped me in the emotional turmoil and anxiety.
But when I look at the positive aspect of a thing or person
towards whom I start building these endless expectations, the picture seems entirely
different. And my expectations merely appear stupid.
And, yes, I realized how stupid I am to forget that people can’t evolve as per our expectations but they indeed change and they no more stay the same person as they were before whom we had met or we have liked or acquainted.
Yes I have realized, but though I wonder;
Why do I still expect???
Why do I try to change the normal thing as per my wish???
Why do I still complain.. complain and complain???
Is it because I'm a human? Or
Is it because I'm selfish???...
……unhhh might be I am both
Or Might be I belong to a selfish race called “Human being”
Or I'm just normal and I'm just "being a Human". A human who just expects.. expects and expects..
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